The first four designs were created for a ficticious company of my own creation called Cafe Musique. Here I tried to create a sense of unity among the three different forms of print media through color and specific design techniques.



I brainstormed the concept of creating a music note out of coffee beans. When I began this project I decided to create the coffee bean note without a peliminary outline to give it a natural feel.



This is the Letterhead I designed for company documents to be printed on.

Front:

Back:

I wanted to continue and emphasize the coffee theme of my advertising campaign and interlace it with music as I did in the magazine advertisment. Here I began by creating a cup of coffee spilling out music notes. This design is when I really began to implement the company colors introduced in the logo from my first advertisment of the campaign.

Tools: Adobe InDesign, Adobe Photoshop

I found the quote used in this advertisment in the Oxford English Dictionary. I found it when I first started to brainstorm my company, and it served as an inspiration for the whole campaign.

Tools: Adobe InDesign, Adobe Photoshop

This was my first full advertisment creation, and a true labor of love. With over one hundred layers, I used different skewing and distorting techniques as well as experimenting with different filters to create a jean tree for my ficticious jean company, Key Element.

Tools: Adobe Photoshop

Using a vector based program, I experimented with different ways to manipulate the form of a parrot. As I changed on parrot, I began to express more creative ideas with the next parrot. Through color, small additions and exclusions, I created three very different parrots.

Tools: Macromedia Freehand MX